Another year has passed, and another National Restaurant Association Show is in the books.  This year, the show was particularly busy for us, and hopefully, it was for you, too.  Attendance was considerably up, operators were more upbeat and those that exhibited felt revitalized – as the industry showed renewed signs of life from many aspects. (more…)

Every organization has limits on the internal resources available to it. Outsourcing has been a traditional means to execute specific job functions and complete projects. But with the new economic climate, outsourcing is becoming the standard practice, rather than the exception. (more…)

[wpvideo L9eQnhdR]Now, manufacturers can tell their product story through the power of video. Not only is it engaging for the foodservice operator, the interaction is immediate. Users can download product information, request samples and learn about special promotions. They can also search a database of product/brand or service videos by category and segment. To learn more about ReelInfo and participate, watch the video.

Research is basically the gathering of information.  The more information we gather, the more knowledge we obtain, and the closer we all get to making decisions.  But research is really the foundation of the decision- making process.  It’s what professionals interpret from the research that’s most important.  Also imperative is how they put that information to work for the company–this is known as insight.  Some might also refer to this as a “point of view”. (more…)

In foodservice and hospitality, trade shows have always been an important part of the overall marketing mix for manufacturers.  Participating in the foodservice industry for better than 20 years, we have found some trade shows to be productive and some to be a waste of valuable time. (more…)

Agencies and clients often share different points of view on creative and tactics.  That is one of the hallmarks of a good agency.  Actually, that is what you pay an agency for–their point of view and the way they interpret and execute a particular marketing or sales challenge. (more…)

Here is a video we did for our client’s brand Equal to bring awareness and create sales opportunities in the Office Coffee Service segment. We executed through online email marketing and banner ads on food service publication websites.[wpvideo 4B5S6B7e]Deliver product information in a format that is simple, fun and educational. Call us at 973-335-4400 to get our point of view on creating a video for you. Ask for Mike or Kristen.

Most B2B partnerships are evaluated on a regular basis to make sure the mutual vision, objectives and business goals are still relevant and agreed upon. Also, to verify a high level of commitment is still present. The evaluation also provides the group with those things that are good, producing something positive for the overall business and those things that are bad, which need improvement or need to be eliminated to keep the businesses moving forward. (more…)

Q:  What are the top online marketing ideas we should be looking at in 2010?

A:  All of them!

Obviously, online marketing in B2B has been gaining more and more acceptance over the past two years and is expected to continue its strong growth in 2010.  Back in 2007, we made recommendations to all of our clients to pursue more online marketing strategies and tactics to help them better position their brands with end-users, but also to create more sales opportunities. (more…)

It may be considered a “plain vanilla” sales tool, but operator rebates offer many benefits to the manufacturer to maintain existing business and to build new customers. (more…)